Managing your brands logo can get confusing because of the variety of file formats out there. Knowing whether or not a .jpg, a .gif or a .eps is that the best choice for your project could be tricky unless you know the real difference between each file. In fact, there are different variations between vector (.ai, .eps, .pdf) and formation (.jpg, .png, .gif) files that may lead to different results.
Vector vs. Raster: Which is best for your logo?
If you trying to get something screen printed, you will be asked for your logo in vector format. As we mention, there are many differences between a vector logo and a raster logo however here is the bottom line:
Vector may be a mathematical algorithm of points and features which will be infinitely scaled while not compromising image quality.
Raster may be a cluster of colored squares organized during a finitely scalable grid, typically at intervals tiny tolerances and limitations.
If you’ll only have one logo format, which one you should pick?
A vector logo is the best file format for your logo as a result of it provides the most flexibility once you have to be compelled to produce raster logos. this is often necessary as a result of formation logos are often needed for web and digital applications thus although you’ve got a vector logo, you’ll need to save raster versions at the optimized sizes to be able to use them online. A graphic style studio-like SpeedySep specializes in hand-drawn vector logo design.
Common issues people have with vector files are that the majority of people don’t have the right software to create or open vector files. Software like Adobe Illustrator and Adobe in Design are able to open, edit and see a vector emblem, as Adobe Photoshop, however, Microsoft Word, Excel or any other Microsoft product just won’t work with it.
What happens if you don’t have a vector logo?
If you would like a brand new logo in a vector format and only have a raster version of it like a .jpg, you will need to have a graphic designer recreate it. Looking on the quality of the logo and also the quality of your raster version, the designer will be able to redraw it into a vector format.
If you are having trouble with your logo or would like to have it redesigned our expert designers at SpeedySep are always available.
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